My 15-year career in marketing and communications has taken me from sports, to technology, and to the public sector, both agency and in-house.

I currently lead partnerships at XOMAD, the most advanced influencer marketing agency in the world, where I help brands and public sector organizations deploy large groups of creators to drive their target audiences to act.

I also teach digital marketing and public relations at USC Annenberg School for Communication and Journalism.

I have served as CMO for a City, executed global/integrated campaigns for tech brands like Samsung, Microsoft, Google, PayPal, HP, AMD, Nissan, Adobe, eBay, and Coursera and led editorial strategy with the San Francisco 49ers of the National Football League.

Through all that, I’ve learned the importance of blending a sound strategy with an environment of creative safety, openness and empathy. When together, truly great work emerges.

When I’m not thinking deeply about communications and marketing problems, you’re likely to find me watching NBA basketball and eating a burrito.

More about me:

• My POV on the world of marketing and communications

• Find me on LinkedIn, Twitter and Instagram