Stop Being Surprised Who’s an Influencer. The Creator Economy Is Just Getting Started.
Every type of community has influencers. Use them.
Why Creatives Can’t Simply “Not Take Ideas Personally”
Creative marketers can’t easily separate their ideas and emotions. Embrace this truth to enhance creativity and ideation.
The Era of Many Social Media Platforms Has Begun
The explosion of social media platforms has begun.
Predictions for the next phase of the internet
The internet is about to enter its next generation. What will happen, and why?
How video games teach us about mental and emotional energy
Video games teach valuable lessons about how to develop strength, brain power and emotional strength throughout their journey.
Any PR, marketing or ad pro can learn to be creative. Here’s how.
Anyone in PR, marketing or advertising can learn to be creative. Here’s how.
How world history, misinformation and Gen Z leads to a new definition of marketing
It’s time for a new definition of marketing that elevates trust over value.
Compassionate skepticism: the most important skill of my career
My career growth can be most directly attributed to one skill: my ability to be a compassionate skeptic. But a generation of leaders, especially men, are held back from unlocking its power. What is this skill, and why are so many blocked from its power?
The coming influencer expansion: community
As the social internet moves into communities, influencers have already begun to follow.
The 150-Year Business Plan
What if we set life goals on timeframes that exceed our lifetime?
Journalism in the decentralized era
The nature of cryptocurrency makes crypto journalism uniquely challenging.
“On background”
Companies are abusing commenting “on background”. But the problem runs more deep than simply skirting accountability.
The Path to Reaching Any Audience (including Gen Z)
Reaching Gen Z with PR and marketing can be hard. But the principles to figure that out haven’t changed for decades.
Intentional community building
As you rise in your career, the universe will push you into a life of “going it alone”.
The good and bad of "we" in public relations
The team culture of “we” provides great power. But beware of the pitfalls.